Hilton Grand Vacations, Orlando, Florida
Senior Designer, Photography & Design, 2019-2021
Senior Designer, Freelance/Contract, 2015-2019

Delivered strategically sound, conceptual solutions for marketing, sales, and social media, targeting company’s potential customers, business partners, and owners in global markets.

• Spearheaded creation of Hilton Grand Vacations corporate and consumer brand standards and execution of brand guidelines.

• Collaborated effectively across departments to develop, elevate, and execute creative concepts. Presented ideas and rationale for creative effectively and persuasively.

Art direction and production management of resort and lifestyle photoshoots, ensuring all assets successfully delivered on brand.

• Developed best practices and implemented workflow processes, timelines, and schedules optimizing communications, efficiency, and effectiveness of photoshoots across multiple departments.

• Managed entirety of photoshoots, including planning, estimating, casting and booking of talent and production teams, scheduling, on-set art direction and production management, asset review through approval, and finalization of photography.

• Negotiated vendor rates, oversaw budget, and managed on-set production as key point person.

Honest and transparent leader accountable for onboarding, coaching, and training of multidisciplinary direct reports.

• Acquisition, management, and art direction of freelancers.

• Served as traffic coordinator for internal and external designers. Prioritized and scheduled incoming work and resources based on short- and long-term needs. 

Marriott Vacations Worldwide, Orlando, Florida
Associate Creative Director, 2012–2015
Senior Art Director, 2004–2012

Developed successful creative strategies, concepts, and designs for company-wide initiatives across three brands. Effectively presented and communicated creative at all levels of organization.

• Defined art direction of architecture, lifestyle, and on-site photography.

• Planned, scheduled, and executed photoshoots. Directed photoshoots on set, ensuring relevant, on-brand results.

• Played instrumental role in development and policy of brand standards for Marriott Vacation Club.

• Proposed and designed templates for standard communications throughout 50 vacation properties. Streamlined executions for faster response time and financial savings.

Key contributor to development of in-house agency. Recruited, hired, and trained design staff and freelancers. Assigned projects, managed deadlines, and oversaw distribution of work for multidisciplinary design team.

• Achieved 95% on-time completion rate for all jobs by establishing workflow processes, schedules, and position creation.

• Led, inspired, and motivated award-winning design team of art directors, digital designers, and production artists. Directed all phases of creative work from concept through production.

• Earned perfect score from direct reports for management style characterized by mentoring, growth, collaboration, and teamwork.

Try-Foods International, Inc., Apopka, Florida
Senior Art Director, 2002–2004

Created effective marketing solutions and designs targeting consumers of national grocery retailers and Walmart Supercenters. Organized and art directed food-focused photoshoots that delivered on brand partners’ expectations. Expanded scope and raised quality and impact of designs as leader and mentor to creative team.

Universal Orlando Resort, Orlando, Florida
Senior Graphic Designer/Art Director (2001–2002)
Graphic Designer (2000–2001)

Developed successful, on-brand concepts and designs for event marketing and advertising campaigns across all Universal Orlando theme parks and resorts. Supervised and mentored team of production artists; provided individualized training and pathways for growth. Formulated departmental budget and reorganized workspace, increasing collaboration and efficiency.

Education

Valencia College, Orlando, Florida
Technical Certificate, Interactive Design Program, 2016

Orlando College, Orlando, Florida
Technical Certificate, Graduate Honors, Commercial Art Program

Fashion Institute of Technology, New York, New York
Advertising Design Program

Professional Development

Marriott International P3 Management Training

Gallup Strengths Coach Training

DMI Design Research and Customer-driven Innovation Strategy Seminar

Photoshop Advanced: Web and Video, Adobe Certified Training

Illustrator CC Advanced, Adobe Certified Training

Awards

American Inhouse Design Award, Graphic Design USA
2006 three-time winner • 2007 two-time winner • 2008 three-time winner • 2011 winner • 2014 winner

ARDA Award, American Resort Development Association
2008 winner • 2011 two-time winner • 2014, 2020 finalist

Florida Print Awards
Judge’s Award 2006 • Award of Excellence 2008

Bronze Quill, Business Communications
Award of Excellence 2006 • Award of Merit 2006

Conferences

DMI Design/Management Thinking 23, Make It Happen Conference

HOW Interactive and Web Design Conference

HOW Design Conference

Photoshop World Conference

The InDesign Conference